ETILUS is a streetwear brand inspired by Etiler and Ulus, the most exclusive neighborhoods of Istanbul. By bringing together the modern and energetic structure of Etiler and the calm and stylish atmosphere of Ulus, we created a unique style that keeps up with the rhythm of city life. Our founders Berkay Özcan and Sabri Karslı aimed to take city culture and street fashion to a new level by reflecting the spirit of these two neighborhoods in their designs.
Each of our collections offers an innovative and dynamic design approach, born from the combination of Etiler's cosmopolitan lifestyle and Ulus' elegant and sophisticated atmosphere. Drawing on Istanbul's historical texture and modern street life, ETILUS produces products that are in line with both local street style and global trends. We believe that fashion is not just about clothes, it is a lifestyle and a way of expressing yourself.
WHY ETILUS?
Innovative and Original Designs
We offer designs that push boundaries and go beyond the norm in the fashion world. Each piece tells a unique story where modern art and street culture meet.
Local Production, Global Vision
We carefully prepare all our products together with local producers in Istanbul, but our vision is to be a worldwide streetwear brand.
Cultural Wealth
The rich history of Istanbul and the energy of modern street life form the cornerstone of our collections.
Sustainable Fashion
We promote sustainable fashion by using quality and durable materials. As much as our passion for fashion, we also prioritize our responsibility towards our planet.
Our Vision
ETILUS is not just a clothing brand; it is a free way of self-expression that brings a unique breath to global street fashion, inspired by the liveliest neighborhoods of Istanbul. Our aim is to represent Istanbul's unique style worldwide and redefine street fashion.